全球LED照明迎“旺勢” 眾多資本齊涌入
time：2017-07-29 11:25:00 browse：4611次
The global LED lighting market is expected to boom, attracted a large number of capital inflows, resulting in the LED lighting market competition among enterprises is becoming increasingly fierce, the price competition between enterprises is inevitable. To avoid falling into the "price war" quagmire, the global LED lighting manufacturers generally choose more depend on the technological ability of "intelligent lighting" as a breakthrough; at the same time, LED lighting industry enterprises have more choices in the electricity supplier channels, in order to accurately discern the changes in the market.
Intelligent or "upgrade" breakthrough point
As the Japanese LED lighting market grew more than expected, Panasonic LED lighting related departments recently said that the company's performance growth rate of nearly 3 higher than the previous target. With the LED lighting in Japan have spread to "referred to the lights are LED lights, LED and lighting equipment price to an acceptable range, and Chinese manufacturers such as the price war broke out, the Japanese lighting manufacturers have to accelerate the introduction of new products, to strengthen product function and regional market.
LED inside senior analyst Wang Fei said in an interview with reporters China securities, compared to the intelligent mobile phone replacement rhythm, LED Home Furnishing lighting products to "upgrade" seems not so urgent, this is because as basic lighting needs, residents upgrade requirements for lamps due to lower, and this is the future for the industry the difficulty of the new product upgrade breakthrough.
However, since LED is a semiconductor component, it is better able to exploit its advantages in the field of intelligent control than traditional lighting sources. "The LED's electronic property will bring hope for the upgrade of LED home lighting products." Wang Fei says. American lighting equipment manufacturer Acuity Brands (AYI), it is the use of LED products' electronic attributes advantages, combined with the wisdom management system, the continued development of new products, the company's future development into power". The company said it aims to complete 400 new developments in 4 years.
In fact, in the field of smart lamps, many manufacturers have introduced dimming, toning or wireless control through Wifi and other LED lamps, especially the American market is the most popular. In the network agreement, GE, Lutron, OSRAM, PHILPS, Toshiba and so on have been officially selected ZigBee technology to connect Light Link home lighting products and lighting products, intelligent controller, which gave birth to the North American market by ZIGBee Light Link the emergence of.
Sales channels need to change
From the market acceptance of LED lamps, users also need to understand the experience to accept LED lighting. According to a recent survey by LEDInside, compared with overseas consumers' understanding of LED lighting products, Chinese consumers do not have high awareness of lighting products. Overall, China's consumer awareness of incandescent lamps is 53%, the awareness of energy-saving lamps is 63%, while the awareness of LED lamps is only 25%. According to the above data, the traditional store can not only give consumers a real sense experience, feel the texture, color and workmanship, understand the product distribution and customer service service, the key is to raise consumer awareness of LED lighting products. And this, the electricity supplier is still difficult to achieve.
However, compared with the traditional channels, electricity supplier channels still has its prominent characteristics, can be divided into two points: first, without geographical restrictions, wide audience; secondly, the circulation is shortened, low initial construction costs, profit margins, return time is short, easy to achieve flat management. This is for the traditional channels, no achievements of the emerging LED enterprises, is undoubtedly an opportunity. It is difficult to compete with large traditional lighting companies because of the need to quickly access traditional channels. And e-commerce low cost, wide coverage of the characteristics of the rapid access for its access.
Wang Fei said: "the electricity supplier channels can also quickly make market research for LED enterprises, help them adjust the product configuration and change sales strategy, and provide a good opportunity for them to accurately grasp the market wind direction."." He said: "for LED lighting enterprises, you can also choose traditional channels and electricity supplier channels to keep abreast of the way, for enterprises in the sales channels to find a balance point."."
